Technology has replaced various jobs, and as artificial intelligence proliferates, many people expect the insurance agency to move toward full automation. However, the customer service aspect has experts reconsidering. After all, many customers appreciate the human touch when filing claims or managing their policies.
Rather than disrupting the industry, policy insurance software may enhance today’s customer experience.
Machine learning is an invaluable tool; chatbots, predictive models, and other forms of AI continue to transform all sectors. However, entrusting the entire insurance process to a computer is far on the horizon.
The complexity of insurance makes human agents invaluable, as they can walk customers through the claims process, explain the benefits of various policies, and offer empathy during a crisis. For many customers, this connection is essential to choosing an insurance company. These consumers will pass on businesses that only offer self-service in favor of agencies that provide warmth and community.
Of course, it doesn’t have to be all or nothing — the best commercial insurance software enhances the advantages human agents have to offer. Fast service means a better customer experience, especially in time-sensitive situations. Your agency can also save money, helping your bottom line and freeing up funds for expansion.
There’s also cybersecurity to think about. As an agent, you must store personally identifiable client information:
While crucial to verifying clients’ identities, the above information can wreak havoc in the wrong hands. Utilizing computer programs for data storage and analysis keeps customers safe from identity theft, as this software provides encryption protocols and user authentication. Additionally, these programs can assist with compliance, as they highlight discrepancies and errors.
Of course, finding the right software for your agency takes some research. Depending on your needs, you may benefit from the following:
Another excellent addition to your digital repertoire is insurance agent portal software. These secure platforms allow customers and agents to access and exchange data. Clients appreciate this software’s limited self-service; its function as a single point of contact also streamlines communication. Since it’s accessible online, agents and customers can communicate no matter their location, an essential feature should something happen when clients are out of town.
Not everyone finds technological upheaval exciting — after all, it requires expensive updates, massive procedural overhauls, and continuous skills training to keep pace with the newest trends. However, once you see how technology has helped the insurance industry, you can identify ways your own enterprise may benefit.
For example, policy insurance software can increase efficiency by automating tasks. Not only does this free up employees for other jobs, but it removes the chance of human error. The fewer corrections you have to make, the more resources you have for meaningful work.
Say goodbye to outdated systems and begin looking at a solution that will provide what you need to increase productivity, decrease costs in the long run, deliver frictionless transactions, and remain competitive in today’s environment. For more information about VRC’s Verity software and to book a demo, click here or contact us at 541-209-0700.
